Anova Blog
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Facebook Ad Formats available for your next campaign
Facebook is the most recognisable name in social media today – so it’s little wonder that digital marketers are keen to take advantage of all Facebook ad formats and Facebook ad specs. However, for all its popularity, both as a social networking hub and an effective advertising platform, navigating the various Facebook ad formats can […]
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Everything you always wanted to know about Google Ads (but you were afraid to ask)
Google ads can be a daunting prospect. On the one hand, you’ve likely heard how Google’s AdWords service is a market leader in online advertising and you want a piece of that action. On the other hand, there seem to be so many variables and options when setting up new google ads just to get your […]
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5 Instagram Video Ads Tips for more effective videos
Instagram video ads have only been around for a few short years. However, they are already one of the most wide-reaching ad platforms currently available online. More than 500 million people use Instagram every day. So you have an incredible opportunity to create video ads for Instagram and then market your brand far and wide. […]
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3 Mistakes to Avoid in International Marketing
In an increasingly globalised world, businesses large and small are finding it increasingly easy, if not necessary, to expand their products and advertising campaigns to distant shores. What many find is that the challenges of marketing domestically increase exponentially on the international stage. While there are numerous pitfalls to dodge in international marketing, there are […]
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The 3 Most Effective Black Friday Digital Marketing Campaigns
Running successful Black Friday campaigns has become somewhat essential for retail and eCommerce store owners all around the world. In the US alone, consumers spent a whopping $7.9 billion on Black Friday 2017. This astonishingly high amount has grown year on year, and savvy store owners should look to capitalise on the upcoming 2018 event. […]
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17 Incredible Benefits of Influencer Marketing in 2018
What are the benefits of Influencer Marketing? It is impossible to deny the power that social media marketing in propelling your business forward. Almost all age groups log into and engage with multiple social media platforms each and every day. It’s been found that, on average, people spend more than 2 hours every day on […]
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How To Set Up Facebook Dynamic Ads: A Complete 2018 Guide
If you operate an eCommerce store and are looking for ways to drastically boost sales from your product catalogue, then Facebook Dynamic Ads could be the perfect marketing tool for you. Rather than requiring you to create tens or hundreds of individual product ads, Dynamic Ads do all the hard work for you. And to […]
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