Anova Blog
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A B2B Social Media Marketing Guide: Engaging with professionals through a conventionally B2C medium
Though social media has long been thought of as a conventionally B2C medium, it can be incredibly beneficial for B2B brands as well. In fact, with over 83% of B2B marketers utilising social media, it has become the most popular B2B marketing tactic in use. Additionally, “75% of B2B buyers and 84% of C-level or vice-president […]
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How to successfully manage a Google AdWords campaign in 2019
Big businesses and small business alike can benefit from running a Google AdWords campaign in 2019. By managing your campaign well, you can massively increase your brand’s exposure all across the internet. Best of all, you should be able to gradually reduce your costs throughout the year and dramatically boost your overall ROI. Curious how? […]
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The 2019 Complete Guide to Instagram Advertising
Since the company was bought out by Facebook in 2012, Instagram advertising has become a powerful addition to the digital marketer’s arsenal. Powerful enough that any marketing team should really know how to advertise on Instagram if they expect to make the most of their brand. With that in mind, we present a complete guide […]
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Everything you always wanted to know about Google Ads (but you were afraid to ask)
Google ads can be a daunting prospect. On the one hand, you’ve likely heard how Google’s AdWords service is a market leader in online advertising and you want a piece of that action. On the other hand, there seem to be so many variables and options when setting up new google ads just to get your […]
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The Product Life Cycle Model
This month we at Anova Digital Marketing Agency want to talk about the life stages of a product, from launch to discontinuation. This is called the “Product Life Cycle”, and it’s good to know about the general projection of the Product Life Cycle before you start developing or thinking about launching one of your own. […]
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10 Essential SEO Techniques
Whether writing a blog or running an online store, Search Engine Optimisation is the key to getting online traffic. Google users run 3.5bn searches per day, so you can immediately see the importance of being listed and ranking highly. For that reason, understanding SEO can make or break a website. Here are the top 10 […]
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Dominate your Industry Organic Paid and Organic Search by Pairing SEO and AdWords
Many companies run their SEO and AdWords efforts completely separately. When you stop and think about it, this is ridiculous, since both SEO and AdWords are aimed at people using the same search engine to do the same thing. Worse still, if the people running the two campaigns don’t know what each other are doing, […]
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