Digital Marketing Blog
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Google Analytics for Dummies: Google Analytics Beginners Guide
Welcome to Google Analytics for Dummies – the clear and simple Google Analytics guide from your good friends at anova. So, who needs this Google Analytics guide? Well, anyone running a website who pays little attention to their web traffic. Knowing where your visitors come from – and what draws them to you – is […]
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Getting started with ecommerce websites - web design trends in 2019
Perhaps more than any sector, owners of ecommerce websites ought to be aware of upcoming web design trends. 2019 is likely to usher in a whole of new ideas as companies try their best to meet the demands of Google’s ever-changing algorithms, whilst also looking to retain their existing client base. The following list – […]
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Important Facebook updates in 2019 - Facebook Ads
As the world’s largest and most prominent social media network, it is little wonder that every year sees a whole slew of new Facebook updates. 2019 is shaping up to be no different, especially in regard to Facebook ads. Here are just a handful of the changes you can expect to play a major part […]
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The Product Life Cycle Model
This month we at Anova Digital Marketing Agency want to talk about the life stages of a product, from launch to discontinuation. This is called the “Product Life Cycle”, and it’s good to know about the general projection of the Product Life Cycle before you start developing or thinking about launching one of your own. […]
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Knowing Your Market Position - Porter’s Five Forces Model
Last month, we debuted a new series of articles to help you not only with making your business successful online but successful in general. In August we covered SMART Objectives that can help you create a winning business marketing strategy. This month, we’re going to cover Porter’s Five Forces Model – which talk about series […]
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Dominate your Industry Organic Paid and Organic Search by Pairing SEO and AdWords
Many companies run their SEO and AdWords efforts completely separately. When you stop and think about it, this is ridiculous, since both SEO and AdWords are aimed at people using the same search engine to do the same thing. Worse still, if the people running the two campaigns don’t know what each other are doing, […]
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10 Essential SEO Techniques
Whether writing a blog or running an online store, Search Engine Optimisation is the key to getting online traffic. Google users run 3.5bn searches per day, so you can immediately see the importance of being listed and ranking highly. For that reason, understanding SEO can make or break a website. Here are the top 10 […]
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