Digital Marketing Blog
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How to do Keyword research for SEO in 2020
The Approach How to do keyword research for SEO is a major challenge for digital marketers, but it doesn’t have to be. At a fundamental level, SEO runs entirely on keywords so finding the best search terms for your niche, products and services is absolutely essential. Researching keywords for SEO in 2020 is a little […]
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What's a brand platform?
Every organisation needs a creative brand platform to provide guidance for all decisions regarding branding and marketing. Branding is absolutely critical to the success of a company, so it is a very important responsibility. A company needs complete confidence in its brand platform to be able to present themselves to the world in an honest, […]
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Difference Between Digital Marketing and Social Media
There’s no denying the fact that the internet has changed the way businesses reach their customers. Budgets that were once allocated to print advertisements have largely been retargeted toward digital marketing efforts. For businesses just starting to explore the opportunities that internet marketing offers, the difference between social media and digital marketing can be confusing. […]
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The Product Life Cycle Model
This month we at anova Digital Marketing Agency want to talk about the life stages of a product, from launch to discontinuation. This is called the “Product Life Cycle”, and it’s good to know about the general projection of the Product Life Cycle before you start developing or thinking about launching one of your own. […]
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Knowing Your Market Position - Porter’s Five Forces Model
Last month, we debuted a new series of articles to help you not only with making your business successful online but successful in general. In August we covered SMART Objectives that can help you create a winning business marketing strategy. This month, we’re going to cover Porter’s Five Forces Model – which talk about a […]
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5 reasons why you should have an SEO audit right here, right now
An SEO audit is an assessment of your current website. It identifies current strengths and highlights current weaknesses. As mentioned above, the rules for what constitutes good Search Engine Optimisation are in constant flux. What worked last year or two years ago might not necessarily work today. This is why SEO website audits should be […]
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anova Selected as a Top 30 UK Agency by Google!
We’re a top 30 UK agency! The anova Digital Marketing team is proud to announce that we have been selected as one of the UK’s Top 30 Leading Google Partner Agencies in 2017! We’ve been chosen for the prestigious Google Elevator Programme this year, and one of our team members has attended a 3-day event […]
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