Social Media Ads

How to Create Effective Social Media Ads

The opportunities presented by digital advertising are blossoming, and it's becoming an increasingly vital part of any organisation’s marketing strategy. Within this multi-billion…
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PPC Campaign Management

5 Top Tips for Effective PPC Campaign Management

Pay-per-click (PPC) campaigns can be a very effective way of driving traffic and leads to your website, which should hopefully result in sales.…
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Attribution Model

What You Should Know About Conversion Attribution Models for Google AdWords

Google AdWords use a number of attribution models giving you the power to choose exactly how much credit each click receives for a…
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Porter's 5 forces

Knowing Your Market Position – Porter’s Five Forces Model

Last month, we debuted a new series of articles to help you not only with making your business successful online but successful in…
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