Digital Marketing Blog
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Difference Between Digital Marketing and Social Media
There’s no denying the fact that the internet has changed the way businesses reach their customers. Budgets that were once allocated to print advertisements have largely been retargeted toward digital marketing efforts. For businesses just starting to explore the opportunities that internet marketing offers, the difference between social media and digital marketing can be confusing. […]
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What is a Brand Platform?
Every organisation needs a creative brand platform to provide guidance for all decisions regarding branding and marketing. Branding is absolutely critical to the success of a company, so it is a fundamental responsibility. A company needs complete confidence in its brand platform to be able to present themselves to the world in an honest, credible […]
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Common reasons why your site is loading slow (how to fix a slow website)
Ever wonder why your website is slow? You can’t afford to waste a moment on the internet. If your website is sluggish to load, you’ll notice the impact straight away – just a few extra seconds of load time can cause your audience to abandon your page altogether. Slow speeds can have a significant impact […]
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5 reasons why you should have an SEO audit right here, right now
An SEO audit is an assessment of your current website. It identifies current strengths and highlights current weaknesses. As mentioned above, the rules for what constitutes good Search Engine Optimisation are in constant flux. What worked last year or two years ago might not necessarily work today. This is why SEO website audits should be […]
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The Product Life Cycle Model
This month we at anova Digital Marketing Agency want to talk about the life stages of a product, from launch to discontinuation. This is called the “Product Life Cycle”, and it’s good to know about the general projection of the Product Life Cycle before you start developing or thinking about launching one of your own. […]
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Knowing Your Market Position - Porter’s Five Forces Model
Last month, we debuted a new series of articles to help you not only with making your business successful online but successful in general. In August we covered SMART Objectives that can help you create a winning business marketing strategy. This month, we’re going to cover Porter’s Five Forces Model – which talk about a […]
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Do You Speak SEO? 5 Powerful Terms to Know Before Talking With Your SEO Agency
Search engine optimisation is important for any digital business looking to increase its ranking and exposure in search engines. But the world of SEO can get a bit complicated, to say the least. Here are five powerful terms you need to know before talking with your SEO agency: 1.Keyword Research Keyword research is the process […]
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