Digital Marketing Blog
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Why Brands Need To Show Empathy To Help Marketing Efforts
In the modern world, brands need to demonstrate understanding and show empathy to help marketing efforts to succeed. The digital landscape develops at a fast pace, meaning the consumer market is highly competitive and expectations are high, so it is paramount that businesses understand their customers’ needs. The concept of empathy is defined as the […]
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Google Algorithms And Updates
When it comes to speedy development, there’s no-one as entirely on top of their game as Google algorithms and updates. From upgrading their systems to allow for mobile responsive websites, to fighting poor user experience with new tools and methods. This year so far has brought a wide range of different tweaks, updates and announcements […]
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March 2019 Google Update
Back in March, Google confirmed it had updated its core algorithm. This core update – the first of 2019 – was a big one, and caused a huge shift in global search results. Following the Medic update in 2018, it seems Google has once again adjusted search results with a particular focus on certain topics. […]
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The Product Life Cycle Model
This month we at anova Digital Marketing Agency want to talk about the life stages of a product, from launch to discontinuation. This is called the “Product Life Cycle”, and it’s good to know about the general projection of the Product Life Cycle before you start developing or thinking about launching one of your own. […]
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Knowing Your Market Position - Porter’s Five Forces Model
Last month, we debuted a new series of articles to help you not only with making your business successful online but successful in general. In August we covered SMART Objectives that can help you create a winning business marketing strategy. This month, we’re going to cover Porter’s Five Forces Model – which talk about series […]
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Social Media Image Sizes 2018: The Ultimate Cheat Sheet
Social Media Image Sizes: How to Start When it comes to creating great social media, we have to say it: size really does matter. You should find the right Social Media Image Sizes. Assuming you want to create a professional and polished looking end result – and really, who doesn’t? – you need clean, crisp […]
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anova Selected as a Top 30 UK Agency by Google!
We’re a top 30 UK agency! The anova Digital Marketing team is proud to announce that we have been selected as one of the UK’s Top 30 Leading Google Partner Agencies in 2017! We’ve been chosen for the prestigious Google Elevator Programme this year, and one of our team members has attended a 3-day event […]
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