Anova Blog

In an increasingly globalised world, businesses large and small are finding it increasingly easy, if not necessary, to expand their products and advertising campaigns to distant shores. What many find is that the challenges of marketing domestically increase exponentially on the international stage. While there are numerous pitfalls to dodge in international marketing, there are […]

Running successful Black Friday campaigns has become somewhat essential for retail and eCommerce store owners all around the world. In the US alone, consumers spent a whopping $7.9 billion on Black Friday 2017. This astonishingly high amount has grown year on year, and savvy store owners should look to capitalise on the upcoming 2018 event. […]

What are the benefits of Influencer Marketing? It is impossible to deny the power that social media marketing in propelling your business forward. Almost all age groups log into and engage with multiple social media platforms each and every day. It’s been found that, on average, people spend more than 2 hours every day on […]

If you operate an eCommerce store and are looking for ways to drastically boost sales from your product catalogue, then Facebook Dynamic Ads could be the perfect marketing tool for you. Rather than requiring you to create tens or hundreds of individual product ads, Dynamic Ads do all the hard work for you. And to […]