Once you realise that SEO optimisation is about more than keyword stuffing, you have the opportunity to move from search engine optimisation to search engine domination.
If you want to convert passing traffic into sales, a fast loading time is essential. Aside from the immediate impact on direct conversions, if people aren’t hanging around to see what’s on offer, any organic SEO optimisation you hoped to build up is sure to take a hit.
An easy way to improve your search engine optimisation is to link to websites that host relevant content. Link building is a fundamental aspect of any smart SEO optimisation strategy. Outbound links are trackable, making your own site a scalable (and thus valuable) resource.
You can get the best keywords for your particular niche and pepper them liberally about your content, but if you have nothing to say on the matter, it doesn’t count for much. Remember, search engine spiders aren’t buying your product or service, people are. These people are more likely to buy if you can engage their interest, not to mention being more likely to share.
This is the flipside of linking to trusted content. Inbound links are a massive boost to your search engine rankings, but they don’t come easy. You need a reputation for quality content, producing the sort of thing that people want to share, respond to, and discuss.
What’s the point in having an SEO optimisation strategy, if you can’t follow your improvement? Once you know where you want to go, you need the right software to track your progress. There are numerous solutions that can help, with Google Analytics and Google Search Console being the most famous.
As a tool for SEO optimisation, the meta description is the first thing users see in their search engine results, so make sure you pique their interest. Also, ensure you make your meta descriptions as unique as possible, as Google frowns on duplicate content.
Not just readable, but meaningful too. Search engine optimisation is driven by users. If your URL address is a bunch of numbers and letters, you could be missing out on vital clicks from users not prepared to take the risk.
Your SEO optimisation strategy should always take social media into consideration. If users share, like, pin, or tweet your content, you are creating a buzz, and you will see your search engine rankings rise accordingly.
Images are an essential part of search engine optimisation, with Google having an entire page of search results dedicated solely to images. If a user is hunting for a particular image, they’re going to use keywords, and they should relate to what you can actually see in the image.
One of the best ways to achieve search engine domination, rather than SEO optimisation is to provide a regular supply of engaging and unique content. Regularly updated content gives your site a freshness factor, which is a major consideration for search engines.
With years of experience in the field, Anova has partnered with many enterprises and provided search engine optimisation for their websites with excellent and verifiable results. If your SEO optimisation is not all it could be, get in touch with Anova today and see what we can do for you.
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