Whether writing a blog or running an online store, Search Engine Optimisation is the key to getting online traffic. Google users run 3.5bn searches per day, so you can immediately see the importance of SEO techniques. Keep on top of search engines with these 12 SEO techniques Google changes its algorithms 500 times a year. […]

When it comes to speedy development, there’s no-one as entirely on top of their game as Google algorithms and updates. From upgrading their systems to allow for mobile responsive websites, to fighting poor user experience with new tools and methods. This year so far has brought a wide range of different tweaks, updates and announcements […]

Back in March, Google confirmed it had updated its core algorithm. This core update – the first of 2019 – was a big one and caused a huge shift in global search results. Following the Medic update in 2018, it seems Google has once again adjusted search results with a particular focus on certain topics. […]

Every organisation needs a creative brand platform to provide guidance for all decisions regarding branding and marketing. Branding is absolutely critical to the success of a company, so it is a very important responsibility. A company needs complete confidence in its brand platform to be able to present themselves to the world in an honest, […]

In the modern world, brands need to demonstrate understanding and show empathy to help marketing efforts to succeed. The digital landscape develops at a fast pace, meaning the consumer market is highly competitive and expectations are high, so it is paramount that businesses understand their customers’ needs. The concept of empathy is defined as the […]

This month we at anova Digital Marketing Agency want to talk about the life stages of a product, from launch to discontinuation. This is called the “Product Life Cycle”, and it’s good to know about the general projection of the Product Life Cycle before you start developing or thinking about launching one of your own. […]

Ever wonder why your website is slow? You can’t afford to waste a moment on the internet. If your website is sluggish to load, you’ll notice the impact straight away – just a few extra seconds of load time can cause your audience to abandon your page altogether. Slow speeds can have a significant impact […]

Infographics are one of the staples of successful content for driving engagement. The viewer is instantly drawn to the well-matched colour schemes and pleasing graphics, which make facts and information more consumable for the average onlooker. There are many infographic tips to make your infographics target your audience more precisely, in order to boost engagement […]

In the modern world, brands need to demonstrate understanding and show empathy to help marketing efforts to succeed. The digital landscape develops at a fast pace, meaning the consumer market is highly competitive and expectations are high, so it is paramount that businesses understand their customers’ needs. The concept of empathy is defined as the […]