Creating video content is an excellent way for brands to get noticed. From social media campaigns to the creation of tutorials, video is a highly useful marketing tool. This is especially true as the number of videos watched every day by the public continues to increase. It’s been suggested that many consumers now prefer videos – considering them a more pure form of marketing. If you’re looking to make a splash with your engagement, then video marketing is the way to go.
We take a closer look at what makes great video marketing to boost your traffic. Read on to discover why video is the best tool for the job:
It may be hard to believe, but YouTube is the second-largest search engine used today. Video is a more accessible medium than ever before. From streaming shows to watching tutorials, produce reviews to advertising, video is now king of the marketing world. Since YouTube started in 2005, it has been a rising star; something more businesses are taking advantage of than ever before.
So why is video so compelling? As the tastes of consumers have changed, so has the way they best connect with brands. SEO, engagement and digital marketing are critical to modern business success. Whatever market you’re in, getting those video statistics in place can provide excellent results. Video requires potential customers to engage with what you’re selling. While imagery and text can be passive and more challenging to draw attention to, achieving engagement with video is easier than ever.
The majority of social media platforms, including Facebook, Twitter and Instagram, now allow for complete video integration. For marketing, this provides even more opportunity to connect with a demographic of choice. Using targeted, integrated video content that’s explicitly curated for its audience.
Great marketing content is designed for a purpose. As such, research and consumer insight is a must to be successful. As with any other form of marketing, video content should be tailored to its audience. Marketing designed to advertise lipstick, for example, should be designed with the 18-35 female demographic in mind. By being more specific, it’s possible to resonate with your audience that bit better
But beyond demographics, marketing content must be professional. Utilising high-quality video and audio is a must to stand out. Being creative in your content is also a sure-fire way to produce something that’s far more likely to be a success. Think outside the box. Doing what everyone else is doing won’t get you anywhere.
A video marketing strategy is a plan your team puts in place that accounts for the purpose and reason behind your marketing. As with any other type of marketing, knowing what you want video content to achieve is a must. This strategy is the basis for what your final content will look like, and who it will be created for. Anything from the format, platform and promotion are covered within your overall video marketing strategy. It’s the blueprint from which great content is produced. Your goal may be to increase engagement or to achieve click through to your website.
Whatever your plan, aligning your campaign with a strategy provides the foundation needed. From this work, you can create content that’s relevant, effective and sends a message. Exactly what is required to stand out from other video marketing campaigns in your industry? By devising a strategy for your goal before starting, you can have a clear idea of how you need to get there.
Screens are everywhere, but no screen is more prevalent than the smartphone. Any video marketing you create should be made with mobile users in mind. Especially when it comes to advertising on social media platforms, your first goal should be to create mobile-friendly content. This is especially true for products or campaigns targeted at a younger audience. For teenagers and young adults, marketing via mobile is more essential than ever.
Looking to increase traffic to your ecommerce site or platform? Here are a few tips to help make that happen:
Video marketing is the future of brand campaigns. Don’t get left behind by sticking with still imagery. Investing in content that’s fresh, modern and on-message can make all the difference in boosting your traffic. Find out more about our services at anova online today. Or drop us a line now to find out how we can help your business to thrive.
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