Business hashtags on Instagram are a great way for any company to expand their reach across key demographics. Choosing the right business hashtags on Instagram – that is, the ones that relate to your brand – is key. With them, you are likely to experience greater engagement with your posts than you would without.
But why are hashtags so important on Instagram?
It’s really simple: business hashtags on Instagram serve as a method of categorising content, thereby making it immediately more discoverable. A simple click on any given hashtag will bring up a listing of all Instagram pages and stories that have been tagged with that phrase.
On that page itself, your own Instagram’s position depends on a number of factors. These include: how popular the post is (that is, how many likes, shares, and comments it’s had), how frequently people engage with it, how long ago it was posted, the overall strength of your following on Instagram – not just this post – and so on.
It leads to a chicken-and-egg situation. To improve engagement, you need to choose the sorts of business hashtags on Instagram that will lead to your posts being included in popular search pages. However, to rank highly on those pages (and therefore be seen by casual readers), you need to already be improving your Instagram stats.
The best way to achieve both is by creating quality content on a regular basis and posting it to Instagram with as many hashtags as you feel relevant. Unlike Twitter, space is not an issue. By posting to Instagram frequently, you increase the odds of your posts getting shared across the platform as well as across other social media sites. As any dedicated Instagram user will tell you, once you start getting those elusive likes, shares, comments, and hits, they have a tendency to snowball as people start following your account as something to keep an eye on.
This is the point where using the right business hashtags for Instagram comes into its own. You see, you’re not really using those hashtags for the benefit of people reading your Instagram stories – quite the opposite. Hashtags are there so you can piggyback off the most popular trend at the moment.
Find hot topics in social media
To do that, of course, you need to know what the hot topics are. While certain stories and influences will rise to the top now and again, certain hashtags remain popular throughout. Here are some that are consistently good performers over several business sectors. To overtake the current pack leaders, you need a social media strategy that involves regular keyword updates for your Instagram content.
Real Estate Hashtags
Here at anova, we assist companies of all sizes to improve their reach through the use of appropriate business hashtags on Instagram. For more information on how we can help you and the best hashtags to utilise for your particular company, give the team a call today.