See how we delivered substantial results for a very niche product using Google and Facebook Ads, a complex targeting strategy, and smart bottom-of-the-funnel purchasing tactics.
MAK’s TIPM Rebuilders is a family-run business in the auto-repair parts industry. It provides repairs for Chrysler, Dodge, Jeep and RAM vehicles with a faulty Total Integrated Power Module (TIPM).
MAK’s TIPM is on a mission to help drivers save thousands of dollars on their vehicle repairs. Instead of sending their car to a garage, they can order a TIPM online, diagnose and fix common faults themselves with the help of the MAK’s TIPM Rebuilders team.
Educate and empower customers to take action
Increase online shop sale conversions
Test the profitability of this advertising platform for the client’s business
The product and target market were based on a very specific niche that was impossible to reach through traditional interest-based advertising
We didn’t have much data related to the niche market
We had to work on a tight budget
We started out with the thought of merging Facebook and Google Ads in an integrated campaign that would bring material results.
As the product and target market was so niche, we had to test a few remarketing audience groups to find which remarketing window would bring the best results.
The targeting was divided into individual remarketing groups to see what time frames brought the best performance in terms of conversions.
Using the acquired data, we started remarketing to all our website visitors using bottom-of-the-funnel tactics.
This case study shows that with the right strategy, we can make a really big difference for a small business, on a tight budget. With smart targeting tactics, creatives and copy, had a 16.5x return on AD investment.
By being able to use website data from the Facebook Pixel and those who engaged with the campaign creatives as a seed was allowing us to build up an audience within a niche sector for future campaigns.