MAK’s TIPM Facebook Strategy Delivers Outstanding Results in a Niche Market
See how we delivered substantial results for a very niche product using Google and Facebook Ads, a complex targeting strategy, and smart bottom-of-the-funnel purchasing tactics.
-
16.5xreturn on AD spend
-
143%increase in ROAS compared to previous campaigns
-
31%increase in CTR compared to previous campaigns
Who is MAK’s TIPM?
MAK’s TIPM Rebuilders is a family-run business in the auto-repair parts industry. It provides repairs for Chrysler, Dodge, Jeep and RAM vehicles with a faulty Total Integrated Power Module (TIPM).
MAK’s TIPM is on a mission to help drivers save thousands of dollars on their vehicle repairs. Instead of sending their car to a garage, they can order a TIPM online, diagnose and fix common faults themselves with the help of the MAK’s TIPM Rebuilders team.
Objectives
-
Educate and empower customers to take action
-
Increase online shop sale conversions
-
Test the profitability of this advertising platform for the client’s business
Challenges
The product and target market were based on a very specific niche that was impossible to reach through traditional interest-based advertising
We didn’t have much data related to the niche market
We had to work on a tight budget
Approach
We started out with the thought of merging Facebook and Google Ads in an integrated campaign that would bring material results.
As the product and target market was so niche, we had to test a few remarketing audience groups to find which remarketing window would bring the best results.
The targeting was divided into individual remarketing groups to see what time frames brought the best performance in terms of conversions.
Using the acquired data, we started remarketing to all our website visitors using bottom-of-the-funnel tactics.
What we did
- We ran prospecting campaigns through Google Ads
- We divided the targeting into individual marketing groups based on the number of days people last visited the website
- We harvested data through the Facebook Pixel, which we can use as seeds for future campaigns
- We focused on strengthening the brand USPs with added-value information, such as “save $1,000 on TIPM repair”, “free shipping”, “free phone support” etc.
- On Facebook, we ran a conversions campaign that had an offer of 5% OFF if they completed a purchase in the next 15 min
- We tested the remarketing audience groups to find which remarketing window would bring the best results
- We started running remarketing campaigns to all the website visitors, using bottom-of-the-funnel tactics and call-outs
A Facebook Strategy that Works for Any Niche Product
This case study shows that with the right strategy, we can make a really big difference for a small business, on a tight budget. With smart targeting tactics, creatives and copy, had a 16.5x return on AD investment.
By being able to use website data from the Facebook Pixel and those who engaged with the campaign creatives as a seed was allowing us to build up an audience within a niche sector for future campaigns.
- 16.5xreturn on AD spend
- 143%increase in ROAS compared to previous campaigns
- 31%increase in CTR compared to previous campaigns
-