This social media channel is predominantly focused on reaching a more professional audience and we highly recommend it for our B2B clients. We’ve shown clients a clear return of investment by creating high-quality, worthwhile leads with senior leaders on LinkedIn.
Because we strive to produce relevant and interesting content with our clients, such as infographics podcasts, blogs and videos, LinkedIn is a key channel for our digital marketing campaigns. You can also decide what seniority of people you want to reach, so distinguishing someone based on their job title means leads are often very valuable.
Read our blog on using LinkedIn for lead generation