According to Instagram, from the 800 million users of Instagram every month, the number of businesses on the social media site has grown to 25 million, with a majority being small businesses. Instagram is great for brand awareness, especially when using it with our outreach management programme. This sharing channel site is perfect for displaying visual material, including videos. Instagram stories, which launched a couple of years ago, is used by more than 400 million Instagrammers every day and has the ability to sell directly to viewers by them simply ‘swiping up’. The latest product, Instagram channel (IGTV) provides even more opportunities to get your product in the hands of influencers.
Given the constantly changing landscape of social media, we make sure we’re up to date on the latest guidelines. This includes transparency around advertising on Instagram, as well as the other social media channels we use.