The demographic and speed of growth may be changing, but according to Facebook’s own statistics, worldwide, there are over 2.23 billion monthly active Facebook users for Q2 2018, which is an 11 percent increase year over year. (Facebook 07/25/18) What does this mean for your campaign? It’s significant – if you’re appealing to consumers it can’t be ignored – the chances are, this specific audience are on this social media site.
The best thing about marketing on Facebook is that it’s easy to pinpoint and target your audience. Therefore, we work with you to create a profile of your audience and then develop a campaign that can reach them. Paid advertising on Facebook means you can reach people by location, the pages they have liked, the places they have checked into or the groups they belong to. You can be specific, which means it is a cost effective way of marketing online.