Chances are, most of your audience are on a social media site right now, or logged in in earlier today, or if not, they most certainly will be later. This constant connection to social media means that for any digital marketing strategy, social media paid advertising is not to be missed.
This means as part of any of our social media marketing strategies, one of the first things we do is research who we should be targeting as part of the campaign. Next, we look at the best channels and methods for you.
Whichever the channel, we don’t believe the first stage of any digital marketing plan is to ‘sell’. Building your brand awareness should be the priority, meaning we want your targeted audience to know who you are before we ask them to part ways with money. You wouldn’t expect to be hired as an employee without having to sell yourself – you would be happy to tell the employer about your previous work history, so why shouldn’t you expect people to want to know a bit more about you before spending money on your site.
Paid advertising on social media channels is a great way of targeting and finding your audience. If you have a blog to promote to the business community, we are likely to suggest LinkedIn. For videos – YouTube or Facebook; have some imagery to share, Instagram is the place. But we don’t believe in a one-size-fits-all approach. Check out how social media advertising helped our clients build their brand and get in touch to find out how we can help your campaign.
