Paid Advertising on Social Media

Using social media is critical in building the online presence of your business. Target your audience and reach a loyal following on the most popular sites.

Chances are, most of your audience are on a social media site right now, or logged in in earlier today, or if not, they most certainly will be later. This constant connection to social media means that for any digital marketing strategy, social media paid advertising is not to be missed.

This means as part of any of our social media marketing strategies, one of the first things we do is research who we should be targeting as part of the campaign. Next, we look at the best channels and methods for you.

Whichever the channel, we don’t believe the first stage of any digital marketing plan is to ‘sell’. Building your brand awareness should be the priority, meaning we want your targeted audience to know who you are before we ask them to part ways with money. You wouldn’t expect to be hired as an employee without having to sell yourself – you would be happy to tell the employer about your previous work history, so why shouldn’t you expect people to want to know a bit more about you before spending money on your site.

Paid advertising on social media channels is a great way of targeting and finding your audience. If you have a blog to promote to the business community, we are likely to suggest LinkedIn. For videos – YouTube or Facebook; have some imagery to share, Instagram is the place. But we don’t believe in a one-size-fits-all approach. Check out how social media advertising helped our clients build their brand and get in touch to find out how we can help your campaign.

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Frequently Asked Questions

Here are some of the questions that we’re often asked and their answers. If you can’t see your question here, please don’t hesitate to contact us.
  • Can I try and do paid advertising myself on social media?
    Yes - you can certainly try and the social media platforms themselves will encourage you to do that. Just remember it is very easy to keep spending money when you are running businesses on social media, but anova use their expertise to make sure the money you spend is to the right audience for you. So we look at audience segmentation, targeting the money to the exact people you want to reach. A paid social media campaign when done alone can easily spiral and we look at how we can manage a campaign that is sensible and relevant.
  • How does it work?
    A paid social media marketing campaign works through pay per click - so people pay when they click on an advert. It also works through 'boosting' posts with budget. For both of these methods, its really important it is set up to target people that are relevant so money isn't wasted by people clicking or seeing an ad that isn't relevant for them (or not relevant for you!).

We've said, you've read

Our insightful blog covers a range of topics within the digital marketing space. Articles span from web design to social media marketing to adverts. This article here on 5 ways to boost your business with Facebook advertising is a useful starter to understanding a paid social media marketing campaign.
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