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The goal of any company website is to rank highly among the search results on a variety of search engines. While there are, of course, an impressive array of alternatives out there, the undisputed leader of the pack is Google. With over a 90% market share of internet searches conducted worldwide, if you want to be noticed by customers, first you have to be noticed by Google.

A local focus

For static businesses that are providing a local service, rather than online stores that sell items nationally or globally, the important part is letting Google know what you do, and where you do it. Anybody typing “second-hand bookshop” into a search bar will instantly be shown results pertinent to their location, even if they don’t specify it. For this reason, it is essential that Google understands not only where you are based, but also your area of operation – that is, the other locations nearby that you are able to provide with your services.

What anova can do for you

There are a number of strategies we can provide to ensure that Google sends local customers in your direction. These range from individual area pages, detailing your services to off-page geographical coding that prioritises enquiries from local clients.

Get in touch

Is your website failing to attract the attention of local customers? Is foot traffic to your store completely blown away by online traffic to your website? Contact anova today for a free, no-obligation SEO audit, and let us find the best way to maximise your sales in your local area.

We've said, you've read

Our insightful blog covers a range of topics within the digital marketing space. Articles span from web design to social media marketing to adverts. This article here on search engine optimisation gives you 10 essential SEO techniques.

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