A local focus
For static businesses that are providing a local service, rather than online stores that sell items nationally or globally, the important part is letting Google know what you do, and where you do it. Anybody typing “second-hand bookshop” into a search bar will instantly be shown results pertinent to their location, even if they don’t specify it. For this reason, it is essential that Google understands not only where you are based, but also your area of operation – that is, the other locations nearby that you are able to provide with your services.
What anova can do for you
There are a number of strategies we can provide to ensure that Google sends local customers in your direction. These range from individual area pages, detailing your services to off-page geographical coding that prioritises enquiries from local clients.
Get in touch
Is your website failing to attract the attention of local customers? Is foot traffic to your store completely blown away by online traffic to your website? Contact anova today for a free, no-obligation SEO audit, and let us find the best way to maximise your sales in your local area.