Organic Search as part of your digital marketing campaign

Ranking highly in search engines isn't just about adwords and paying for a spot through pay per click (ppc). Our online marketing strategies look at optimising your website and activity so search engines see you as the most relevant source and rank you accordingly.

Most businesses online want to appear high in search results. We know that an effective way is to pay for an advertising spot through Google Ads. Paid advertising can be expensive, especially in some more popular markets. What are the alternatives?

Let’s go back to basics – how can you come up top in search results organically without using pay per click (PPC) advertising methods?

Be current and relevant

On-page search engine optimisation is about up-to-date text (copy), relevant links and content such as blogs. Make sure search engines like Google, Yahoo and Bing see that the content is relevant to what the person is searching for.

Behind the scenes matters

Your website should be tagged correctly behind the scenes and optimised with key terms; and not just by placing them throughout the copy as many times as possible… the clever robots behind search engines can suss you out. There is no quick fix for coming up high organically in search results. It requires work.

Healthy backlink strategy is key

Off-page search engine optimisation is about who links into your site. So if other reputable sites have links back to your site, this helps bring you up in the rankings. We can help you reach out to others, such as ‘influencers’ with a large following and offer advice on how this can make your traffic can grow. We assess which are the best websites for you to collaborate with, contact them on your behalf and ensure that it benefits your brand and traffic to your site.

Frequently Asked Questions

Here are some of the questions that we’re often asked and their answers. If you can’t see your question here, please don’t hesitate to contact us.
  • What is organic search?
    Organic search is about a search engine finding your site 'organically' - which means without paid advertising. So focusing on other means to ensure search engines decide your site is worth showing to the audience when they search for something. The robots of Google, for example, like relevant keywords within your copy, a very speedy site and frequently updated content.
  • Isn't organic search a lot of work and very expensive?
    In the short term, yes, it is. What companies need to understand is that solely relying on paid campaigns will never be cost-effective as they will always be relying on paid traffic. As we know, the first clicks onto a site don't always convert into sales, which is why we use paid re-marketing as a really effective second phase.

We've said, you've read

Our insightful blog covers a range of topics within the digital marketing space. Articles span from web design to social media marketing to adverts. This article here on social engine optimisation gives you some tips on how to improve your marketing strategy.

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