Most businesses online want to appear high in search results. We know that an effective way is to pay for an advertising spot through Google Ads. Paid advertising can be expensive, especially in some more popular markets. What are the alternatives?
Let’s go back to basics – how can you come up top in search results organically without using pay per click (PPC) advertising methods?
Be current and relevant
On-page search engine optimisation is about up-to-date text (copy), relevant links and content such as blogs. Make sure search engines like Google, Yahoo and Bing see that the content is relevant to what the person is searching for.
Behind the scenes matters
Your website should be tagged correctly behind the scenes and optimised with key terms; and not just by placing them throughout the copy as many times as possible… the clever robots behind search engines can suss you out. There is no quick fix for coming up high organically in search results. It requires work.
Healthy backlink strategy is key
Off-page search engine optimisation is about who links into your site. So if other reputable sites have links back to your site, this helps bring you up in the rankings. We can help you reach out to others, such as ‘influencers’ with a large following and offer advice on how this can make your traffic can grow. We assess which are the best websites for you to collaborate with, contact them on your behalf and ensure that it benefits your brand and traffic to your site.