Technical Optimisation - the foundation of your SEO journey

Whatever your website looks like on the surface, there are lines and lines of code generating that finished product. What’s more, much of that code never appears on screen. A lot of it is to do with indexing content for the benefit of Google and its ever-changing criteria for search results.

Whilst the site’s appearance and content have an important role to play in making your site appealing to new customers, you should never overlook the code quietly working away behind the scenes.

This includes page tags and meta-data, those hidden instructions in the header and footer of your website’s HTML code. These form a crucial part of Google’s search algorithm and are among the first thing it comes across when indexing your site for its results. Older websites often suffer from the existence of junk pages – pages on the site that are no longer required but which have yet to be removed from the website itself. They hang about in a sort of Internet Purgatory where they are not in use, but their very existence creates a sub-optimal performance for the customer currently trying to search for you.

Our team of SEO technicians will run a complete and in-depth audit of all your web pages, checking for technical flaws in the code, and where things can be optimised.

This includes auditing the SEO code that’s already in place and making sure it is working for you, and not against you. We’ll tidy up your website structure so that it is logical and tailored to meet Google’s current search engine result criteria. We will also root out and replace duplicate content across the site that can seriously lower your ranking, and ensure that all internal links are working and sending your customers to the right page.

Get in touch

Are your web page mechanics stifling your business growth? Is the backstage area of your website proving unnecessarily cluttered? Contact anova today for a free, no-obligation SEO audit that lets us pinpoint any technical issues with your site.

We've said, you've read

Our insightful blog covers a range of topics within the digital marketing space. Articles span from web design to social media marketing to adverts. This article here on search engine optimisation gives you 10 essential SEO techniques.

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