Use the right keywords, optimise your website content

Our first priority as part of any digital marketing campaign is understanding what people are actually looking for. A keyword search and keyword tracker helps us continually assess how we're doing and tailor our online campaign to maximise results.

With the background details sorted out and the keywords fully researched and ready to run, what remains for us to do is ensure that everything is in the right place to produce the optimum effect.

Search Engine Optimisation runs to very specific rules, which is just one of the reasons you should entrust it to the experts. When a search engine indexes your site, it’s not actually reading the content, but rather seeking out key pointers within the text that it recognises as important. In order to rank highly in Google’s search results, you need to ensure that your page content follows these rules.

Position is everything

You will notice that many websites use different sized headers to break up the walls of text on their pages. This is not just an aesthetic choice, nor is it wholly for the benefit of their readers. Words including in these headers are given more importance in Google’s algorithm than the same words included in the body of the text. Likewise, the larger headlines have more significance in searches than the smaller ones. Utilising your keywords in these headings produces a better result, and allows you to make the most of those keywords without resorting to stuffing the site with them.

Readability

It is important that your website reads like real writing. An amalgamation of keywords, clichés, and overused phrases will not produce a healthy ranking in the search results. Part of the Google search routine is to spot duplicate content both within a given website and across other sites on the internet. Content has to be 100% original if it is to stand any chance of reaching the top of the search results. Unfortunately, many websites fail to reach their full potential because they rely on poorly produced content. While many aspects of the SEO process have a technical basis, copywriting is very much an art form and requires an experienced hand to do it justice.

We will help you to improve the overall quality of your pages by making the best use of headers, titles, and meta descriptions to incorporate your keywords in a natural way that Google will recognise. We will make your content more readable by breaking it up into relevant paragraphs and applying appropriate headings and subheadings. Not only will this improve the User Experience for your customers, but it will also improve your chances of being picked up by a search engine. Where the actual content of your text is lacking, our team of copywriters will produce fresh, original content from scratch, tailored to meet Google’s best practices on SEO writing.

Get in touch

Is your content less than effective? Are your pages an endless wall of text with no rhyme or reason? Contact anova today for a free, no-obligation SEO audit, and let us adapt, improve, or rewrite your content to show your business in the best possible light.

We've said, you've read

Our insightful blog covers a range of topics within the digital marketing space. Articles span from web design to social media marketing to adverts. This article here on search engine optimisation gives you 10 essential SEO techniques.

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