Advertising using video adverts

Use video advertising as part of your digital marketing campaign to present an engaging piece of video content.

People often go to YouTube and other social channels with time to spare. They’re engaged. It has their attention. This is why it is important to consider it in any digital marketing strategy. With over 1 billion users on YouTube and the popularity of watching videos only increasing, using adverts on videos is key for brand awareness. Ambitions of getting a video to go ‘viral’ means that it’s a great marketing avenue to reach a new audience and well worth a look.

How do we help with video advertising? We make sure the advert is only seen by people who you want to see it. We segment the audience by things like age, location, device and ‘view rates’ and we then target based on those requirements. This marketing tool – as part of a PPC campaign – allows you to reach a relevant, captive audience and boosts your brand awareness.

Frequently Asked Questions

Here are some of the questions that we’re often asked and their answers. If you can’t see your question here, please don’t hesitate to contact us.
  • Do I have to create a video or can I use stills?
    There is a way that you can use stills to create a video appropriate for advertising purposes, but if you do decide to develop a video, we can help with that.
  • Is video advertising a very expensive method?
    It is a pay per click method so obviously the more clicks, the more its going to cost you but we've found Facebook in particular is really successful for clients, so the return of investment is much better for you. If you decide to create a video for this purpose, then there is obviously the cost of that to consider.

We've said, you've read

Our insightful blog covers a range of topics within the digital marketing space. Articles span from web design to social media marketing to adverts. This article here gives you four things to consider when spending money on social media advertising.

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