People often go to YouTube and other social channels with time to spare. They’re engaged. It has their attention. This is why it is important to consider it in any digital marketing strategy. With over 1 billion users on YouTube and the popularity of watching videos only increasing, using adverts on videos is key for brand awareness. Ambitions of getting a video to go ‘viral’ means that it’s a great marketing avenue to reach a new audience and well worth a look.
How do we help with video advertising? We make sure the advert is only seen by people who you want to see it. We segment the audience by things like age, location, device and ‘view rates’ and we then target based on those requirements. This marketing tool – as part of a PPC campaign – allows you to reach a relevant, captive audience and boosts your brand awareness.