Paid search, bidding, ppc, Google Adwords... what does it all mean?

Paid marketing campaigns are daunting for many, which is why we create digital marketing campaigns that are transparent, relevant and show a return of investment.

Drive people to your website with targeted, paid online ads.

Your ad won’t always display as it depends on how popular the keyword is and how good your advert is. Google decides based on the Quality Score. Your ad needs to be relevant, link to the right place and have performed well in the past. We all know how annoying it is when you search for something and the ad that displays is for something unrelated. You wanted to know what the best tea bags are, not where to buy a new teapot!

This means that keyword research is more important than ever, as Google improves the way it rates your ad.

Why do you need an agency to help you navigate the maze of paid marketing?

  • Commonly used search terms can be expensive – you need people who are experienced in campaigns to find niche keywords to bid.
  • We test the different types of ads to establish which ones are most clicked on.
  • What sounds reasonable as a bidding price, may not be the best use of your resource.
  • We look beyond the ad – what is the landing page visitors will see when they click on your ad? Is it the best page to help conversions?

What sets us apart as an agency from others is the emphasis we place on getting to know your audience and what they are searching and looking for. We carry out, as standard, extensive keyword research, meaning we can create a PPC campaign that targets your audience, avoid adverts displaying unnecessarily and subsequently, making sure you get bang for your buck.

We've said, you've read

Our insightful blog covers a range of topics within the digital marketing space. Articles span from web design to social media marketing to adverts. If you want to use paid advertising, this article on why ppc campaigns fail is a must-read.

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