Promote your website on other relevant sites.
Reach your audience throughout their day. We can arrange for ads to be shown on up to two million websites covered on the Google Display Network (GDN). That means your ad is part of a network that reaches over 90% of people on the internet. So your ad will show up on other relevant websites your audience visits, including social media sites and even whilst checking their Gmail account. The sites where your ad displays are selected based on what you have specified is important – relevant keywords, location and so on. For example, if you’re selling curtains, you may be featured on an interior design website. Or if you run a local dentist, your ad could be displayed on a local newspaper site.
How does it work? You can either target specific sites that are part of the GDN, or you can target the people themselves and display on ads of sites that they are looking at (which are part of the GDN network).
Google has custom affinity lists which means you can target your audience based on things they have searched for in the past, websites they have visited, places in which they have shown an interest. So it’s beyond the simple selection to which we’ve all become accustomed, such as search keywords, demographic and location. Google has tons and tons of data that we can help you utilise to capture and fine-tune the right audience for you. If you have your own data, even better – Google can use it to help find that individual and present your ad where they visit. Freaky, but effective!