Getting seen online is getting more and more competitive. You have probably heard of PPC (pay-per-click) and remarketing, but don’t really understand how it will help you or even how you get it done.
Pay Per Click with Google Ads
Google Ads was previously known as Google AdWords and is often part of a ‘PPC’ and ‘paid search’ campaign. This popular form of paid marketing is when adverts are displayed when search engine results come up on Google, based on keywords you have chosen to ‘bid’ on. When someone searches for something using a keyword you have ‘bid’, your advert may display. Every time someone clicks on the advert, you pay – hence ‘pay per click’.
Businesses must do more than rely on simply having a website; they need to ensure they are visible to their audience. It’s not the only way, but we know through years of experience, that one effective method is to look at the role of paid marketing.
We don’t propose paying without a purpose – it needs to be thought-out, researched and targeted with the right keywords.
We also think it is a campaign that evolves and should be based on statistics, data and analysis and be constantly reviewed and improved upon. Does it work? If it’s done well, most definitely.
We can demonstrate a clear link between paid marketing and an increase in sales and brand awareness, and we can show a very clear return of investment, which is ultimately what we know proves our worth.
Be in the spotlight
As you read this, there are countless people searching for products or services, or asking questions and advice. In pay per click campaigns, you first and foremost want to make sure you are at the front of those results, getting your product and services out there. First you would expect your prospective customers to become aware of you, then observe you and show an interest, perhaps by visiting your site or clicking on a post.
If you’re thinking about using ppc as part of your digital marketing campaign, get in touch to see how you can see a clear return of investment, with an evidence-based strategy.