When it comes to digital marketing and building an online presence, businesses come to us with two objectives; they want people to find them and they want people to complete an action. A success may be someone buying a product, filling out their contact details or sharing something on social media.
A conversion is the process of chang ing or causing something to change from one form to another – in your case, making a visitor into a customer.
Our digital marketing campaigns have this objective at the core; increase your conversions and show value with positive results.
Improving the User Experience (UX) of your website
Put simply, the design of your website affects your conversion rates. If you have a shop that holds a collection of men, women and children’s clothing, but they are all mixed in together, you would be right to assume that sales would be affected. It’s not very logical is it?
A website acts exactly in the same way. That’s why our website development team includes User Experience experts and performance managers who look at the data and evidence to create a website design that can help sales, not hinder. We analyse the behaviour of users to analyse decisions they make on a website such as leaving before purchasing something or not completing an action.
We fix any problems based on evidence of user behaviour. We change, improve and optimise your website to increase your conversion rate and achieve greater value from the same amount of traffic.