Optimising your website to improve Conversion Rates

We know that driving people to your website isn't enough; we look at how to convert visitors into customers.

When it comes to digital marketing and building an online presence, businesses come to us with two objectives; they want people to find them and they want people to complete an action. A success may be someone buying a product, filling out their contact details or sharing something on social media.

A conversion is the process of changing or causing something to change from one form to another – in your case, making a visitor into a customer.

Our digital marketing campaigns have this objective at the core; increase your conversions and show value with positive results.

Improving the User Experience (UX) of your website

Put simply, the design of your website affects your conversion rates. If you have a shop that holds a collection of men, women and children’s clothing, but they are all mixed in together, you would be right to assume that sales would be affected. It’s not very logical is it?

A website acts exactly in the same way. That’s why our website development team includes User Experience experts and performance managers who look at the data and evidence to create a website design that can help sales, not hinder. We analyse the behaviour of users to analyse decisions they make on a website such as leaving before purchasing something or not completing an action.

We fix any problems based on evidence of user behaviour. We change, improve and optimise your website to increase your conversion rate and achieve greater value from the same amount of traffic.

Frequently Asked Questions

Here are some of the questions that we’re often asked and their answers. If you can’t see your question here, please don’t hesitate to contact us.
  • I already have a website. Can you make changes to improve my sales or do I need a new website?
    Yes, sometimes we can. We’re happy to assess your current site and provide some advice on what may be the best route for you.
  • What type of things do you look for on a website when investigating conversions?
    A whole host of things affect conversion rates but we look at things like; Is the message and goal clear? Is the journey logical? Does it load fast enough? Is it aligned with the current trends and competition out there? Are people put off by something? All of these questions, plus more, help us look at a course of action to improve conversion rates.
  • If I make changes or decide to build a new website, will my conversions definitely increase?
    That is our primary objective. We do know that improving a business is so much more than making changes to the website. We often say we’re not magicians and whilst we can analyse the data of your site to show you what may be going wrong and what we can do to improve it, sometimes it’s about the product or service, or market, and that is beyond a digital marketing solution. Saying that we have tons of evidence to show how we can make a huge difference and we are proud of the significant increases in conversions that many of our clients have seen after changes have been made.

We've said, you've read

Our insightful blog covers a range of topics within the digital marketing space. Articles span from web design to social media marketing to adverts. This article here on gives you the low-down on what conversion rate is in online marketing.

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