Bloggers and how they can help you

A digital marketing strategy including content marketing involves reaching out and building a relationship with bloggers and social media influencers.

Any good content marketing strategy is based on sharing and includes a dedicated approach content outreach. This involves either a backlink on a reputable blog or your product or service into the hands of those key influencers in your market.

With our blogger outreach management programme we have a ready made network that allows us to cultivate the right relationships for your market.

The campaign will use influencers to raise online awareness around the product, whilst encouraging traffic to the website and engagement from followers, resulting in an increase in online sales activity.

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Frequently Asked Questions

Here are some of the questions that we’re often asked and their answers. If you can’t see your question here, please don’t hesitate to contact us.
  • What is an influencer?
    If you use social media, you will most likely know the answer to this. It is normally an individual with a large following, who shares their ‘lives’ via blogs, videos and images. They often have a niche, such as fitness, or motherhood, or food, or humour and have very high levels of quality engagement with their audience.
  • What is the benefit of using influencers in digital marketing?
    Using an influencer to promote your brand, service or product is becoming more and more popular. It feels authentic. We trust bloggers with a large following - we, and many others, have chosen to follow them, like them, listen to them. If they are promoting something or someone, we tend to take note. Search results like the links. If you’re quoted on a trusted site and it includes a link, your marketing efforts will come to fruition.

We've said, you've read

Influencers can have a massive impact on traffic to your site and trust in your brand. Have a look at how one blogger boosted sales and built a relevant and engaged audience with our technology client.
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