Writing a blog

As part of a digital marketing campaign, we help our clients develop and maintain their blogs because we know that they are worth the effort. They help people understand who you are and what you do, with the added bonus of helping people find you online.

Blogs are a crucial part of anova’s SEO strategy for our clients. Creating a blog is one of the ways you can market what you do and show some thought-leadership in your industry. It is vital because it:
– Keeps your site up to date which satisfies search engines. Google, Bing, Yahoo etc can decide if your content is relevant and see you’re investing the time in keeping it current.

– They showcase your expertise, and helps you forge a relationship with your audience
– Is a way of shouting out to your audience that you’re worth listening to
– Demonstrates flexibility and means you can show personality, which is vital for building your brand awareness.

 

Frequently Asked Questions

Here are some of the questions that we’re often asked and their answers. If you can’t see your question here, please don’t hesitate to contact us.
  • What is a blog?
    Blogs are usually informal posts online about a chosen topic. They can be on a website, or on social media sites like Instagram.
  • Should we be writing a blog?
    Writing a blog is a way of connecting with your audience and promoting your services or products. It shouldn’t just be about that though - otherwise it is likely to be boring! It needs to have fresh, interesting content in order to be popular. It is a popular way of keeping your website up to date with relevant information in an informal, conversational way.

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We practice what we preach! Our own blog is full of content to help those navigating the digital marketing world.

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