Blogs are a crucial part of anova’s SEO strategy for our clients. Creating a blog is one of the ways you can market what you do and show some thought-leadership in your industry. It is vital because it:
– Keeps your site up to date which satisfies search engines. Google, Bing, Yahoo etc can decide if your content is relevant and see you’re investing the time in keeping it current.
– They showcase your expertise, and helps you forge a relationship with your audience
– Is a way of shouting out to your audience that you’re worth listening to
– Demonstrates flexibility and means you can show personality, which is vital for building your brand awareness.