Content Marketing Agency in London

Content is King, but distribution is Queen - and we all know the Queen is the boss! Create and share content such as articles, videos and posts to build awareness of your business and showcase what you do. Keep your brand and your online presence as relevant as possible and help show search engines that your site has everything the reader needs.

Great content deserves to be shared

As a content marketing agency, we work with our clients to make sure they are producing relevant, engaging and valuable content. Thinking outside the box we have produced a wide range of affecting and relevant content for our clients including articles, images, funny videos, quizzes, short polls or snappy infographics.

Why is Content Marketing important?

First and foremost, it helps people find you. The savvy consumer is used to people competing for their attention online. This means getting seen online is tougher than ever, which is why people are increasingly using content marketing agencies.

Secondly, if you build a relationship with the consumer, you can expect a loyal, informed and engaged audience. Finally, a carefully thought out content marketing strategy helps educate your customer and reinforces why they need you.

However, a content marketing strategy is not just about getting seen online. It’s about building a relationship.

Google talk about micro-moments; working out how to reach people at the right time and giving them exactly what they are looking for. If they are in a research moment, they may just want to browse; in a purchasing moment, they are ready to complete a transaction. Never expect too much too soon. Instead, you need to create a clear marketing strategy which includes:

  • Research – work out who you want to reach
  • Promoting your brand
  • Building a relationship
  • Engagement through content
  • Sustaining and nurturing the relationship
  • Converting leads into customers

Have you seen our digital marketing case studies, showing the importance and success of content marketing? If you are interested in finding out how you can do the same for your business, get in touch.

Frequently Asked Questions

Here are some of the questions that we’re often asked and their answers. If you can’t see your question here, please don’t hesitate to contact us.
  • What is content marketing?
    Content marketing is about creating content such as articles, blogs, infographics, quizzes, interviews and so on, and then making sure they are being promoted to your selected audience.
  • Why is it important for businesses?
    If you want to build an online presence then you need to consider this as a tactic to engage with your audience. People don’t want to just be ‘sold to’, they want to like the people they buy from, they want to trust them. Sharing information is a way of building a relationship and your brand.

We've said, you've read

Our insightful blog covers a range of topics within the digital marketing space. Articles span from web design to social media marketing to adverts. This article here looks at the valuable role of video content.

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