Great content deserves to be shared.
As a content marketing agency, we work with our clients to make sure they are producing relevant, engaging and valuable content. Thinking outside the box we have produced a wide range of affecting and relevant content for our clients including: articles, images, funny videos, quizzes, short polls or snappy infographics.
Why is it important?
First and foremost, it helps people find you. The savvy consumer is used to people competing for their attention online. This means getting seen online is tougher than ever, which is why people are increasingly using content marketing agencies.
Secondly, if you build a relationship with the consumer, you can expect a loyal, informed and engaged audience. Finally, a carefully thought out content marketing strategy helps educate your customer and reinforces why they need you.
However, a content marketing strategy is not just about getting seen online. It’s about building a relationship.
Google talk about micro-moments; working out how to reach people at the right time and giving them exactly what they are looking for. If they are in a research moment, they may just want to browse; in a purchasing moment, they are ready to complete a transaction. Never expect too much too soon. Instead you need to create a clear marketing strategy which includes:
- Research – work out who you want to reach
- Promoting your brand
- Building a relationship
- Engagement through content
- Sustaining and nurturing the relationship
- Converting leads into customers
Have you seen our case studies, showing the importance and success of content marketing? If you are interested in finding out how you can do the same for your business, get in touch.