Before we answer that question, take a moment to think about this: why do you want your website to appear within page 1 of Google’s search results in the first place? Its because you want more leads and customers. Not just traffic.
This perhaps, illustrates our uniqueness to SEO above all else and an approach which very few other SEO agencies in London or beyond incorporate within their own strategy.
At anova, we have more than 8 years of experience helping businesses grow with the power of page 1 rankings and that growth has only been possible due to our relentless approach in delivering leads not just ‘empty’ traffic.
By putting lead generation at the forefront of our SEO strategy (and not an afterthought like most other SEO agencies) we’ve consistently been able to deliver campaigns with industry-exceeding ROIs.
Believe it or not, its not all that uncommon for clients to come to us with the exact same issue and usually, the culprits lie in 2 possible cases.
The most common reason for this is an untargeted SEO keyword strategy.
Look at it this way: each keyword has what you call a level of ‘commercial intent’ i.e. how likely the searcher of that keyword is likely to convert into a lead or customer. You can identify this in a few ways, the most reliable indicator of which is the £ Cost Per Click for that keyword. The higher the CPC the higher the level of commercial intent.
The second reason websites who have good organic visibility but don’t quite see a commensurate return is due to bottlenecks in their landing page experience.
You could have all the traffic coming in through the virtual door but if your website isn’t quite performing as it should (think high page load times, lack of conversion tools, strategically-placed Call to actions missing) your visitor-to-lead or visitor-to-customer conversion rates are going to be low.
These are just some of the things we look at not just in such cases but before starting out any SEO campaign which again, helps us deliver higher ROI than most SEO agencies.
That’s a great question and when you work with anova you’ll find that we’re as transparent in our approach to SEO as we are with any of our other digital marketing service.
For example, every piece of work that we do, whether it’s a link built or an article written, we provide details of each in our monthly report for you to see.
As part of your SEO campaign, Anova also provides a detailed monthly report which not only includes a keyword ranking report but also other campaign KPIs such as how many leads/customers came in via SEO, your website’s conversion rate, how organic traffic behaves compared to other channels (helpful in identifying improvements and fine-tuning to the keyword strategy) and a whole host of other metrics.
If you’ve used a SEO company before, chances are you didn’t receive much more than a keyword ranking report which is only one determinant of campaign success, or lack thereof.