Scanmarker Case Study

Our Summary

Scanmarker is a digital highlighter scanner that would scan printed notes and store them on your computer, smartphone or tablet. Translates and read your text out loud.

We were asked for help to increase brand awareness and sales of the client’s innovative technology product.

  • Fans

    45k
  • ROAS

    5.09
A student taking notes from a book with Scanmarker Air

How

Brand awareness was a key part of the strategy for this client, so our campaign utilised video content in an extensive digital marketing campaign, which included targeted paid ads on Facebook and Google.

Alongside the paid marketing campaign, we also continually worked on ensuring their website was optimised for search engines, and highly ranked in the results pages when people searched using specific keywords. In order to boost engagement with the audience we also developed a blog and a newsletter, which went out customers and those who signed up to receive the latest offers.

The combination of this work meant we were able to reach a crucial influencer, who used the product as part of his popular podcast, which subsequently went viral and gained extensive coverage. Awareness of the product significantly increased through both the ad campaign and its validation by a trusted, independent voice.

Young people smiling and showcasing the Scanmarker Air

Results – the highlights

Facebook fans up to 45,249 (all organic).
Fan numbers on Facebook increased by 873% within a year.

Return of Advertising Spend (ROAS) using Facebook
For every £1.00 spent on advertising, the client saw a return of £5.09.
Return of Advertising Spend (ROAS) of 5.09.
In one year the client saw their revenue increase through sales by 432%.

Return of Advertising Spend (ROAS) using Google Ads
For every £1.00 spent on advertising, the client saw a return of £4.30 .
In one year the client saw their revenue increase through sales by 687%.

SEO (Google Organic) (Y2Y 17-18)
Revenue increased by 727% through visitors to the website.
Traffic to the website increased by 72.89% in one year, 70.92% were new users. (Increase user traffic by 72.89 (of which 70.92 new users)).
The number of people purchasing the product (conversion rate) once on the site increased by 420.87%.

View all case studies
>