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Our Summary

New astrology app launch – educate a market to engage with the service. Find the right audience to engage with this app (while a proven definition for this audience did not).

We have created several audience sets per our findings and created similar campaigns for each audience.

We also have created multiple creative sets, base on different graphics and text.

  • App Reach

    1.3m
  • App Downloads

    50k+
  • Cost per Download

    20p

Our Challenge

New astrology app launch – educate a market to engage with the service. Find the right audience to engage with this app (while a proven definition for this audience did not exist).

Our Solution

We have started by assesing a market research to understand the type of audience we should consider in our campaigns. We have taken in consideration several research channels of our own, together with the client’s own studies.

We have created several audience sets per our findings and created similar campaigns to each audience.

We also have created multiple creative sets, base on different graphics and text.

Our Results

Identified two main markets; Russia and the Emirates. Comparing to western countries + engagement much higher, i.e. in app purchase.

20p per install
1.3m ad views
30K downloads
0.65p per download
50K+ downloads today

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