PPC is one of anova’s core strengths and if you’re looking for a PPC partner then you’ll find few that can deliver a better ROI than anova.
It all comes down to our approach to paid ad campaigns, putting leads and ROI at the forefront of everything we do.
PPC marketing has been consistently proven as one of the most effective tools for lead generation but its popularity has also led to having inevitable knock-on effects such as increased competition, ever-increasing Cost Per Click (CPC) rates and managing PPC campaigns effectively becoming a far too complexed task that most businesses don’t have the necessary time or inclination for.
Marketing using PPC channels, whilst effective, can quickly become an expensive exercise if you don’t manage your campaigns daily and with diligence and this is where Anova comes in.
With over 8 years of experience delivering industry-leading campaign ROIs anova proactively manages your campaign with a fine-tooth comb all of which results in lower CPCs and increased lead gen.
Considering that we spend tens of hours of research, competitor analysis and understanding your industry and competition, its hard to answer this over a few sentences but here’s an overview:
Our first step is understand your business, customers and the competitive landscape. Different industries and business types are more suited for different PPC platforms and getting this right is almost as important as your keyword strategy.
For example, if you’re a B2B businesses, search and display advertising on AdWords and LinkedIn might be more appropriate than if you’re in the B2C space where Facebook is a top choice.
After that, what exactly you do plays a part as well. industries such as fashion and restaurants are quite well suited for Instagram however this isn’t the case if you’re running a law or accounting firm, for example.
Ultimately, we take a call based on our years of experience, research and consultation and you’ll know exactly what we have in mind before we get started.
How do we know that our PPC campaign is delivering a positive ROI?
Conversion tracking is key here and before we embark on any PPC campaign, our initial checklists includes setting up all the necessary tools, tracking and codes to help us get a very accurate picture of your campaign’s performance.
Each month, you’ll get the complete sense of how your PPC marketing campaign is performing with the help of anova’s comprehensive reports which includes everything you need to know about how your PPC campaign is performing. From the number of leads and customers delivered to what your cost of acquiring each was, how much you paid for the ads and budget and a lot more.
When you considering that anova don’t do contracts, unlike most London PPC agencies or beyond, its very much in our interest to deliver and exceed expectations.