Pay Per Click (PPC) Management

Pay Per Click is a cost-effective way to create an instant positive impact on your online campaign. Pay only when someone clicks your ad and visits your website.

Multi-channel PPC marketing strategies, designed to generate results using the latest technologies to promote your business.

Our precise targeting techniques on pay per click campaigns focus on potential customers who are actively looking for your product or service.

PPC Advertising channels

Paid Search Advertising

Start advertising wisely by only paying when a potential client clicks on your ad and goes through to your website. Don't waste money on anything else.

PPC Remarketing

Some services or products are not instant or quick purchases. Remarketing campaign makes sure your ads 'follow' your visitor after they leave your website to remind them of what they were considering.

Social Advertising

Social media is without a doubt the most important part of any campaign today but it can be confusing with the number of different channels out there. We help you navigate them to help reach a wider audience.

Display Advertising

Putting your ads on other websites is extremely beneficial. It increases your brand exposure and brings people back to your website.

Video Advertising

Video ads attract attention like no still image can and leads to sales, sign-ups and engagement with your brand, service or product.

We’re considering a pay per click (PPC) marketing agency in london. Why should we choose anova?

PPC is one of anova’s core strengths and if you’re looking for a PPC partner then you’ll find few that can deliver a better ROI than anova.

It all comes down to our approach to paid ad campaigns, putting leads and ROI at the forefront of everything we do.

PPC marketing has been consistently proven as one of the most effective tools for lead generation but its popularity has also led to having inevitable knock-on effects such as increased competition, ever-increasing Cost Per Click (CPC) rates and managing PPC campaigns effectively becoming a far too complexed task that most businesses don’t have the necessary time or inclination for.

Marketing using PPC channels, whilst effective, can quickly become an expensive exercise if you don’t manage your campaigns daily and with diligence and this is where Anova comes in.

With over 8 years of experience delivering industry-leading campaign ROIs anova proactively manages your campaign with a fine-tooth comb all of which results in lower CPCs and increased lead gen.

What’s anova’s approach when it comes to deciding on a PPC strategy?

Considering that we spend tens of hours of research, competitor analysis and understanding your industry and competition, its hard to answer this over a few sentences but here’s an overview:

Our first step is understand your business, customers and the competitive landscape. Different industries and business types are more suited for different PPC platforms and getting this right is almost as important as your keyword strategy.

For example, if you’re a B2B businesses, search and display advertising on AdWords and LinkedIn might be more appropriate than if you’re in the B2C space where Facebook is a top choice.

After that, what exactly you do plays a part as well. industries such as fashion and restaurants are quite well suited for Instagram however this isn’t the case if you’re running a law or accounting firm, for example.

Ultimately, we take a call based on our years of experience, research and consultation and you’ll know exactly what we have in mind before we get started.

How do we know that our PPC campaign is delivering a positive ROI?

Conversion tracking is key here and before we embark on any PPC campaign,  our initial checklists includes setting up all the necessary tools, tracking and codes to help us get a very accurate picture of your campaign’s performance.

Each month, you’ll get the complete sense of how your PPC marketing campaign is performing with the help of anova’s comprehensive reports which includes everything you need to know about how your PPC campaign is performing. From the number of leads and customers delivered to what your cost of acquiring each was, how much you paid for the ads and budget and a lot more.

When you considering that anova don’t do contracts, unlike most London PPC agencies or beyond, its very much in our interest to deliver and exceed expectations.