Google AdWords has changed a lot over the last few years. This means that you may find yourself asking the question ‘is Google AdWords effective?’ Fortunately, the answer is a resounding yes, but to be truly effective you’ll want to take advantage of some of the features that have launched in the last few years.
In this article, we’ll use our years of AdWords experience to highlight some of the features you’ll want to use.
Dayparting and scheduling
This is incredibly powerful and one of the things you need to know about if you’re wondering if Google AdWords effective in 2018.
It’s always been possible to schedule your ads on Google by turning them on and off at the right time but it’s now possible to look at large amounts of data and come to conclusions as to when your money is best spent.
The odds are that there are certain times of day or days of the week when people are looking for your products and services.
You’ll want to make sure that you spend most of your budget during these times to give yourself the best possible chance of success on AdWords.
Review the data regularly to make sure that your campaign is as effective as it possibly can be.
A website visit isn’t the only way to get a conversion from Google AdWords anymore. As well as sending people to your website to get in touch or buy something you can do other things too. You can use call extensions to ask people to call you instead of going to your website. Location extensions serve a similar purpose if you’re trying to drive people to a physical location.
These extensions don’t only give you a new way to reach out to potential customers, they also make your ads bigger and more striking on the Google Search results page.
Google will decide which extensions to display to any particular user based on their search, the position of your ads and other factors. The more possible extensions that you give Google to use (within reason), the better your ads will perform.
Expanded text ads
Finally, if you’ve been running your campaign for a long time then it’s easy to lose heart and start asking is Google AdWords effective in 2018.
If this is the case, it’s worth making sure you’re using expanded text ads. These are bigger and longer than the previous standard text ads. This means there’s more space for you to write compelling copy about your products and services.
They’re also bigger than standard ads and stand out more on results pages. It’s well worth taking a little bit of time to rewrite all of your ads to use this new format if you haven’t already.