linkedin ad targeting

How to nail LinkedIn ad targeting to improve your ad relevance

There are a number of steps you should be taking to improve your LinkedIn ad targeting efforts. And below we’ve given our top…
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10 Google Adwords PPC secrets to increase your conversion rate

When it comes to Pay-Per-Click (PPC), Google Adwords accounts for around 90% of online advertising, and with good reason. With so much business…
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is Google adwords effective in 2018

Is Google AdWords Effective in 2018?

Google AdWords has changed a lot over the last few years. This means that you may find yourself asking the question 'is Google…
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Conversion Tracking

Conversion Tracking Software You Must Consider for PPC Campaigns

When you're running a pay per click advertising campaign, it's absolutely critical that you're able to reliably track the conversions that you're making.…
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PPC campaigns

Why Do PPC Campaigns Fail

PPC campaigns can fail for a number of reasons, whether it's through failing to track conversions or just plain bad advertisement copy. When…
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PPC Campaign Management

5 Top Tips for Effective PPC Campaign Management

Pay-per-click (PPC) campaigns can be a very effective way of driving traffic and leads to your website, which should hopefully result in sales.…
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