Pay Per Click

If you’re new to the world of Google Ads, you may be wondering just how much budget to set aside for your campaign. Below, you will find anova’s Google Ads Performance Calculator to see the Cost Per Click and Click Through Rate for each industry. Sadly, there’s no one-size-fits-all answer when it comes to pay-per-click […]

Big businesses and small business alike can benefit from running a Google AdWords campaign in 2019. By managing your campaign well, you can massively increase your brand’s exposure all across the internet. Best of all, you should be able to gradually reduce your costs throughout the year and dramatically boost your overall ROI. Curious how? […]

There are a number of steps you should be taking to improve your LinkedIn ad targeting efforts. And below we’ve given our top five, as a means to help you maximise your ROI and minimise overall monthly ad expenditure. But first, we need to address one very crucial term that every great LinkedIn marketer should […]

If you are passionate about growing your business in 2018 and beyond, then the LinkedIn Campaign Manager is the way forward. Far too many businesses seem to be neglecting it these days and simply focusing on Facebook and Instagram. Well, by following this guide to the LinkedIn Campaign Manager and using it to set up […]

Google AdWords has changed a lot over the last few years. This means that you may find yourself asking the question ‘is Google AdWords effective?’ Fortunately, the answer is a resounding yes, but to be truly effective you’ll want to take advantage of some of the features that have launched in the last few years. […]

2018 is now well underway, so it’s time to bring yourself up to speed with Facebook Advertising and Google AdWords new updates. Though it’s only the end of February, the guys over at Google HQ and Facebook HQ have already rolled out a number of changes. Being aware of these changes and updating your advertising […]

Google Adwords, Facebook Advertising Updates and WhatsApp Business in 2018 The New Facebook Advertising Updates and Google AdWords are up now. Facebook Ads and Google AdWords have been powerful marketing tools for a number of years now. In many countries, WhatsApp has also been a useful tool for businesses to use. But with 2018 just […]

Google AdWords: Introduction Google AdWords is a powerful advertising platform that allows you to pay to have your ad appear on Google’s search engine results page (SERP). This eliminates the need for you to wait until your website has worked its way up Google’s rankings organically, and by using the AdWords paid search you can […]

When you’re running a pay per click advertising campaign, it’s absolutely critical that you’re able to reliably track the conversions that you’re making. If you can’t track conversions then it’s very difficult to tell which of your adverts are performing best and delivering the highest return on your investment. Fortunately, there are many software products […]

PPC campaigns can fail for a number of reasons, whether it’s through failing to track conversions or just plain bad advertisement copy. When done correctly, PPC can completely revolutionise a business, but when it’s not, you could end up spending vast amounts of money for very little in the way of results. We’ve put together […]

Google AdWords uses a number of attribution models giving you the power to choose exactly how much credit each click receives for a conversion. An attribution model can be assigned to a visitor’s first or last click, you can even use them to assign credit to a combination of clicks that lead the visitor in […]

In order to master PPC (pay per click), you must have a good understanding of AdWords’ ‘Quality Score’ and how it is calculated. Quality Score can have a huge influence over the effectiveness and cost of your PPC campaigns. In a similar way to how your credit score can influence whether you will be granted […]