Online marketing

Social media advertising is essential to a successful sales strategy for any business, but it can be difficult to know where to start. In addition, many business leaders still aren’t clear on why they need to put together a social media advertising strategy. If you’re thinking about the why, before you move onto the how, […]

Welcome to Google Analytics for Dummies – the clear and simple Google Analytics guide from your good friends at anova. So, who needs this Google Analytics guide? Well, anyone running a website who pays little attention to their web traffic. Knowing where your visitors come from – and what draws them to you – is […]

Running successful Black Friday campaigns has become somewhat essential for retail and eCommerce store owners all around the world. In the US alone, consumers spent a whopping $7.9 billion on Black Friday 2017. This astonishingly high amount has grown year on year, and savvy store owners should look to capitalise on the upcoming 2018 event. […]

Ever since GDPR came into the spotlight back in 2017, GDPR myths have started growing and circulating like wildfire. Well, as of May, GDPR is now in effect. As such, it’s crucial that all business owners know the ins and outs so that they can properly follow protocol. Failing to do so can lead to […]

What is GDPR? It’s a frequent question these days. It’s been hard to miss the phrase GDPR being thrown about a lot in the news recently and many have been left wondering “what is GDPR exactly!?” Well, it will bring about a lot of change both for businesses and consumers, especially in regards to marketing campaigns […]

Facebook Third-Party data new rules are expected to change the way advertisers work on Facebook. It has been hard to miss the news about the recent Cambridge Analytica disaster. It is estimated that around 87 million Facebook users had their data stolen without their knowledge. It has caused backlash all around the globe, though it […]

Did you know that ‘What is conversion rate?’ is one of the most searched for terms on Google. Understanding what your business’s conversion rate is and how to improve it is key to business success. If your business is running smoothly and your website is busy with traffic, it may seem as if things are […]

Digital Marketing Trends-January 2018 Digital Marketing Stats are important to put together an effective digital marketing, it helps to understand current digital marketing trends. We have analysed some of the emerging Digital Marketing Trends for 2018. In an industry that is changing rapidly and evolving, our tips can help to keep you ahead of the […]

You have a product or service you are passionate about, and a wide-open marketplace to sell to, but an understanding of the Marketing Funnel could be the best way to create synergy. In an ideal world, bringing your sales offering to your target audiences should be effortless and profitable. However, organisations with even the most […]

In order to master PPC (pay per click), you must have a good understanding of AdWords’ ‘Quality Score’ and how it is calculated. Quality Score can have a huge influence over the effectiveness and cost of your PPC campaigns. In a similar way to how your credit score can influence whether you will be granted […]

Welcome to social media news in the middle of summer, 2017! There are lots going on in the industry, as usual. And we’re here to let you know what’s up. So first up: Facebook Update Too good for its own good? Looks like some people are starting to think that Facebook’s meteoric rise is coming […]

There is no better place for real estate advertisements than online. Any good realtor knows that having a good, user-friendly website (that is also mobile-friendly) is essential for staying in business these days. So what can social media do to help sell real estate? There are several strategies you can use that will improve and […]