Silise, a high-end fashion boutique in Israel came to us for advice on improving their website visitor’s online experience and encourage them to purchase items on their online store. They were looking for a solution that would not only address the online platform, but that will also encourage visits to the retail branches.
Following extensive analysis of the client’s website, including traffic data and the user’s behaviour and journey on the site, we developed a strategy to improve the user’s online experience and convert visits into purchases.
Part of the solution included the implementation of a ‘Reserve in Store’ mechanism that allows visitors to ‘try before they buy’ and collect the item in their closest store.
Alongside this, we developed a highly targeted and personal remarketing campaign, which utilised the existing website traffic through dynamic remarketing banners displaying items that have already been viewed by the individual user, resulting in a positive conversion rate.
We achieved a 41% increase conversion rate, 12% revenue increase retail directly from the eCommerce shop (YoY)