DATA-DRIVEN E-COMMERCE DEVELOPMENT

When things don’t work as expected, we listen to data

Silise, a high-end fashion boutique in Israel came to us for advice on improving their website visitor’s online experience and encourage them to purchase items on their online store. They were looking for a solution that would not only address the online platform, but that will also encourage visits to the retail branches.

  • Conversion Increase
    41%
    comparing Year on Year
  • Increse in Revenue
    12%
    From eCommerce to Retail
  • Decrease in Bounce Rate
    12%
    comparing Year on Year

WE ANALYSE AUDIENCE,  WE PROPOSED A STRATEGY

Part of doing something is listening. We are listening.

Following extensive analysis of the client’s website, including traffic data and the user’s behaviour and journey on the site, we developed a strategy to improve the user’s online experience and convert visits into purchases.

Part of the solution included the implementation of a ‘Reserve in Store’ mechanism that allows visitors to ‘try before they buy’ and collect the item in their closest store.

Alongside this, we developed a highly targeted and personal remarketing campaign, which utilised the existing website traffic through dynamic remarketing banners displaying items that have already been viewed by the individual user, resulting in a positive conversion rate.

Silise eCommerce website showcasing clothing products

THE RESULTS

We achieved a 41% increase conversion rate, 12% revenue increase retail directly from the eCommerce shop (YoY)

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