Mak’s TIPM Rebuilders, is a family-run business in the auto-repair parts sector. Specifically, Mak’s provide repairs for vehicles with a faulty Total Integrated Power Module; the fuse and relay box found in all Chrysler, Dodge, Jeep and RAM vehicles, or TIPM in short.
Mak is sincerely genuine about his mission to help drivers with a faulty TIPM, by being an approachable persona to identify to as an expert, with videos across many platforms, offering phone support directly with him to guide his customers on how to fix their TIPM, while providing them their money back if his parts don’t solve the problem. These added values show how much Mak is connected to his business’ mission.
Mak’s TIPM is on a mission to help drivers save thousands of dollars; rather than sending their car to a garage, drivers can order a TIPM online to diagnose and fix common faults themselves. Our Facebook Campaign Objective was set to increase MAK’s TIPM online shop sale conversions, and to test the profitability of the advertising platform for their business.
Conversion campaign – we used Google Ads as the main source of traffic – and Facebook for remarketing campaigns. As the product and target market is so niche, our strategy was to run prospecting and consideration campaign though Google Ads, and to run conversion campaigns through Facebook to all website visitors. The conversion campaign had an offer of 5% off their TIPM if they complete a purchase in the next 15min.
Due to the audience through our Facebook campaigns already being familiar with faulty TIPMs, our creative approach factored this in. We could confidently assume the people who visited the website were aware of the brand and its offerings, however, they hadn’t completed a purchase.
We, therefore, focused on purchase tactics through a few bottom-of-the-funnel tactics; how much money it will save them i.e. “save $1,000 on TIPM repair’ as well as other added value call-outs to strengthen the brands USP’s and benefits for the customer, like ‘free shipping’ and ‘free phone support’
This case study is a perfect example of how our Facebook marketing campaigns can service any business for any sectors no matter the size, budget and experience in the market. With the right strategy, we can really make a difference for a small business. By being able to use website data from the Facebook Pixel or data from those who engaged with the campaign creatives, the ability to use it as a seed was allowing us to build up an audience within a niche sector for a future prospecting campaign, which would not possible to achieve through traditional interest-based groups.
“We had no experience with social media marketing but knew it was something we needed to try. anova London guided us from ground zero. and quickly our first few campaigns were yielding industry-topping results. Sales took off and we haven’t looked back.”