TIPM Rebuilders Facebook Campaign

Mak’s TIPM Rebuilders, is a family-run business in the auto-repair parts sector. Specifically, Mak’s provide repairs for vehicles with a faulty Total Integrated Power Module; the fuse and relay box found in all Chrysler, Dodge, Jeep and RAM vehicles, or TIPM in short.

  • Return on Ad Spend
    16.5X
    Way above expectation
  • roas increased by
    143%
    compared to previous campaign
  • CTR increased by
    31%
    compared to previous period

MAKS’ TIPM REBUILDERS STORY

Mak is sincerely genuine about his mission to help drivers with a faulty TIPM, by being an approachable persona to identify to as an expert, with videos across many platforms, offering phone support directly with him to guide his customers on how to fix their TIPM, while providing them their money back if his parts don’t solve the problem. These added values show how much Mak is connected to his business’ mission.

TIPM Facebook Marketing Campaign

FACEBOOK CAMPAIGN GOAL

Educate and empower them to take action

Mak’s TIPM is on a mission to help drivers save thousands of dollars; rather than sending their car to a garage, drivers can order a TIPM online to diagnose and fix common faults themselves. Our Facebook Campaign Objective was set to increase MAK’s TIPM online shop sale conversions, and to test the profitability of the advertising platform for their business.

FACEBOOK CAMPAIGN STRATEGY

Making Facebook and Google Ads Work Better Together

Conversion campaign – we used Google Ads as the main source of traffic – and Facebook for remarketing campaigns. As the product and target market is so niche, our strategy was to run prospecting and consideration campaign though Google Ads, and to run conversion campaigns through Facebook to all website visitors. The conversion campaign had an offer of 5% off their TIPM if they complete a purchase in the next 15min.

anova Facebook Targeting Solutions

ANOVA’S TARGETING SOLUTIONS

Create, nurture, expand and target

Our strategy was to test a few remarketing audience groups to find which remarketing window will bring the best results Another part of the strategy was to harvest data through the Facebook Pixel and the conversion campaign to build a seed, for use later down the line for a future campaigns.

The data collected would be perfect for creating Lookalikes on video views, clicks, add to basket and purchases – data that at the launch of the campaign we didn’t have, for a very specific niche that would have been impossible to reach through traditional interest-based audiences. The targeting was divided into individual remarketing groups, each group defined by the number of days they last visited the website, aiming to see what time frame bring the best performance in terms of conversions.

TIPM Rebuilders Targeting Campaign Strategy

ANOVA’S CREATIVE APPROACH

Creatives and copy are key to ad performance

Due to the audience through our Facebook campaigns already being familiar with faulty TIPMs, our creative approach factored this in. We could confidently assume the people who visited the website were aware of the brand and its offerings, however, they hadn’t completed a purchase.

We, therefore, focused on purchase tactics through a few bottom-of-the-funnel tactics; how much money it will save them i.e. “save $1,000 on TIPM repair’ as well as other added value call-outs to strengthen the brands USP’s and benefits for the customer, like ‘free shipping’ and ‘free phone support’

anova London creative advertising solutions

TIPM REBUILDERS SUCCESS

We analysed valuable data for better ad performance

This case study is a perfect example of how our Facebook marketing campaigns can service any business for any sectors no matter the size, budget and experience in the market. With the right strategy, we can really make a difference for a small business. By being able to use website data from the Facebook Pixel or data from those who engaged with the campaign creatives, the ability to use it as a seed was allowing us to build up an audience within a niche sector for a future prospecting campaign, which would not possible to achieve through traditional interest-based groups.

  • RETURN ON AD SPEND
    16.5X
    Above Expectations
  • CTR INCREASED
    143%
    compared to previous period
Quote

“We had no experience with social media marketing but knew it was something we needed to try. anova London guided us from ground zero. and quickly our first few campaigns were yielding industry-topping results. Sales took off and we haven’t looked back.”

Mak Caseba, Founder and Chief Integrity Officer
TIPM Rebuilders

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